BALANCING LIFE FINANCIAL PLANNING

RIASEC Registered
Total AUM
$19.3M
Discretionary
$19.3M
100% of AUM
Avg account
$385K
Accounts
50
Employees
2
Advisory reps
2

Firm details

Headquarters
ORANGE, California
CRD number
305808
Custodians
CHARLES SCHWAB & CO., INC., NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM
Client types
  • Individuals67.64%
  • HNWI32.36%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Balancing Life Financial Planning is a small, independent RIA operating as a sole proprietorship that focuses on financial planning and portfolio management for individual and family clients, including small-business owner relationships. The firm charges fees as a percentage of assets under management and acts as a capital allocator — selecting and overseeing third‑party managers when appropriate rather than building every exposure in‑house. Investment activity tilts heavily toward public equities, with a clear preference for exchange‑traded instruments and a primary emphasis on client-level discretionary management. The firm does not identify as an active ESG investor and provides selection-of-other-advisers services in addition to traditional planning and portfolio oversight.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 25%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds25%

Contacts

2 of 2
  • EDWARD OBER

    OwnerCRD 5172917

  • CAREN OBER

    OwnerCRD 4422483

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

ORANGE, CA

ORANGE

Location

ORANGE, CA

Headquartered in ORANGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
900 E Katella Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth