Balance Financial Planning, LLC

RIASEC Registered
Total AUM
$38M
Discretionary
$38M
100% of AUM
Avg account
$1.1M
Accounts
34
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
170239
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals70.22%
  • HNWI29.78%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Balance Financial Planning, LLC is a small independent registered investment adviser that focuses on fee-based financial planning and discretionary portfolio management for individuals and small businesses. The firm operates a boutique model with a client base that skews toward high-net-worth households: it combines percentage-of-AUM billing with hourly and fixed-fee planning work. Investment activity centers on publicly traded equities, executed primarily through exchange-traded instruments and separately managed equity strategies. The firm does not position itself as an ESG specialist, is not a pension consultant or multi-state adviser, and does not act as an institutional capital allocator. Balance Financial Planning emphasizes ongoing financial planning coupled with portfolio oversight rather than large-scale institutional solutions. That orientation shows up in the mix of fee arrangements and the heavy use of liquid, exchange-traded vehicles that support customization and tax management for individual clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Public Funds/Mutual Funds 19%, Non-Exchange Traded Equities 8%, US Government Bonds 5%, Cash & Cash Equivalents 1%67%
  • Exchange Traded Equities67%
  • Public Funds/Mutual Funds19%
  • Non-Exchange Traded Equities8%
  • US Government Bonds5%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Cheryl Vesely

    Cheryl Vesely

    PrincipalCRD 5625062

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth