BAKERAVENUE

RIASEC RegisteredEst. 2004
Total AUM
$5.1B
Discretionary
$4.8B
95% of AUM
Avg account
$1.4M
Accounts
3,690
Employees
57
Advisory reps
36

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
132657
Registered since
October 18, 2004
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI87.73%
  • Individuals6.33%
  • Charitable Organizations5.94%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Bakeravenue is an independent registered investment adviser organized as a limited partnership and first registered with the SEC in 2004. The firm acts as a capital allocator for a mixed client base that includes high-net-worth individuals and families as well as institutional clients. Its advisory services encompass financial planning, portfolio management for individuals and small businesses, manager selection, and client education through publications and seminars. Bakeravenue charges both percentage-of-AUM and fixed fees. The firm has received external recognition: it appeared in the Financial Times' Top 300 RIA Firms list (2020), in Financial Advisor Magazine’s Top RIA Firms (2020), and in Forbes' America's Top RIA Firms (2023). Bakeravenue does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 39%, Cash & Cash Equivalents 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Other 1%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds39%
  • Cash & Cash Equivalents3%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

3 of 4
  • SIMON BAKER

    Founder and CEOCRD 2440645

  • GERALD LUFF

    Chief Operating Officer & PartnerCRD 2228420

  • DOUG COUDEN

    Chief Investment Officer & PartnerCRD 2393436

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Contacts

3 of 32
  • Austin Roesler

    Senior Wealth Advisory ManagerCRD 7111153

  • JONATHAN BERNSTEIN

    Managing DirectorCRD 4517136

  • Elena Panco

    Wealth Advisory ManagerCRD 8018397

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 208

Active vs passive

$2.1B in ETFs

Passive

98%

$2.1B

Active

1%

$35.5M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SMALL-CAP INDEX FUND (VB)VanguardPassiveSmall Blend$102M390,6274.90%

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
1 Embarcadero Ctr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth