Baird Principal Group Management Company, LLC
Firm details
- Headquarters
- Milwaukee, Wisconsin
- CRD number
- 326646
- Registered since
- August 2, 2023
- Website
- www.rwbaird.com
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Investment Companies100%
- Services
- Portfolio Management for Pooled Investment Vehicles
Firm profile
FINTRXOverview
Baird Principal Group Management Company, LLC is an SEC-registered limited liability company that provides portfolio management services for pooled investment vehicles. The firm registered with the SEC in 2023 and identifies its client base as institutional. It reports a fee structure that combines a percentage-of-assets under management component with performance-based fees, and it does not position itself as an active ESG investor. The firm is a related adviser and is not classified as a capital allocator. Its regulatory and business footprint spans multiple roles: affiliations include broker‑dealer activity, other investment adviser functions, registered municipal advisor work, CPO/CTA roles, trust company and insurance company relationships, real estate brokerage, and sponsorship/GP/managing member roles for pooled investment vehicles.
Assets & Accounts
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
3 of 3
Steven Booth
Chairman & CEOCRD 2147388
Terrance Maxwell
Chief Financial Officer & Managing DirectorCRD 1463158

Angela Marie Palmer
Chief Compliance OfficerCRD 4915568
Contacts
3 of 3
Paul Schultz
Managing DirectorCRD 1965163

John Neis
PrincipalCRD 3126593

Gordon Pan
PresidentCRD 2085716
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Milwaukee, WI
Milwaukee
Location
Milwaukee, WI
Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.
- Metro area
- Milwaukee-Racine-Waukesha, WI
- Region
- Midwest
- County
- Milwaukee
- Address
- 777 E Wisconsin Ave
- Time zone
- CT (UTC-6)
- Office locations
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