Baird Principal Group Management Company, LLC

RIASEC RegisteredEst. 2023
Total AUM
$83.7M
Discretionary
$83.7M
100% of AUM
Avg account
$83.7M
Accounts
1
Employees
3
Advisory reps
6

Firm details

Headquarters
Milwaukee, Wisconsin
CRD number
326646
Registered since
August 2, 2023
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Investment Companies100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Baird Principal Group Management Company, LLC is an SEC-registered limited liability company that provides portfolio management services for pooled investment vehicles. The firm registered with the SEC in 2023 and identifies its client base as institutional. It reports a fee structure that combines a percentage-of-assets under management component with performance-based fees, and it does not position itself as an active ESG investor. The firm is a related adviser and is not classified as a capital allocator. Its regulatory and business footprint spans multiple roles: affiliations include broker‑dealer activity, other investment adviser functions, registered municipal advisor work, CPO/CTA roles, trust company and insurance company relationships, real estate brokerage, and sponsorship/GP/managing member roles for pooled investment vehicles.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

3 of 3
  • Steven Booth

    Steven Booth

    Chairman & CEOCRD 2147388

  • Terrance Maxwell

    Terrance Maxwell

    Chief Financial Officer & Managing DirectorCRD 1463158

  • Angela Marie Palmer

    Angela Marie Palmer

    Chief Compliance OfficerCRD 4915568

Contacts

3 of 3
  • Paul Schultz

    Paul Schultz

    Managing DirectorCRD 1965163

  • John Neis

    John Neis

    PrincipalCRD 3126593

  • Gordon Pan

    Gordon Pan

    PresidentCRD 2085716

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Milwaukee, WI

Milwaukee

Location

Milwaukee, WI

Headquartered in Milwaukee, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
Milwaukee
Address
777 E Wisconsin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth