Apriem Advisors

RIASEC RegisteredEst. 1998
Total AUM
$1.5B
Discretionary
$1.5B
98% of AUM
Avg account
$516K
Accounts
2,878
Employees
17
Advisory reps
17

Firm details

Headquarters
Irvine, California
CRD number
108188
Registered since
March 20, 1998
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI70.35%
  • Individuals21.56%
  • Charitable Organizations5.95%
  • Pension & Profit Sharing Plans1.75%
  • Corporations / Businesses0.38%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Apriem Advisors is an independent registered investment adviser founded in 1998 that serves both individual/family and institutional clients. The firm functions as a capital allocator, combining fee models that include percentage-of-AUM, fixed fees, and performance-based fees. Its service mix extends beyond discretionary portfolio management to financial planning, pension-related consulting tasks, selection of other advisers, and investor education through publications and seminars. Apriem also operates as an insurance broker. The firm does not identify as an active ESG investor and maintains a non-multistate advisory registration profile in the source data. Apriem has been recognized in industry outlets, including a placement in FA Magazine’s Top RIA Firms list (2020) and CNBC’s Top 100 Financial Advisory Firms lists (2022 and 2025). The firm uses Charles Schwab & Co., Inc. as its primary custodian and presents itself as a multi-product allocator that blends public market funds with external alternative managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 59%, Exchange Traded Equities 31%, Cash & Cash Equivalents 5%, US Government Bonds 2%, Investment Grade Corp Bonds 2%, State & Local Bonds 1%59%
  • Public Funds/Mutual Funds59%
  • Exchange Traded Equities31%
  • Cash & Cash Equivalents5%
  • US Government Bonds2%
  • Investment Grade Corp Bonds2%

Owners & executives

2 of 2
  • Rhonda Ducote

    Rhonda Ducote

    Chief Executive OfficerCRD 2596569

  • Benjamin Lau

    Benjamin Lau

    CIO, PrincipalCRD 3171887

Contacts

3 of 15
  • Wendy Lau

    TrusteeCRD 6687065

  • Erica Yoshida

    TrusteeCRD 6930290

  • Harmon Kong

    Harmon Kong

    Founding DirectorCRD 1912783

Unlock 12 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 68

Active vs passive

$798M in ETFs

Passive

99%

$792M

Active

<1%

$5.6M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$159M5,419,04520.00%

Location

Primary office

Irvine, CA

Orange

Location

Irvine, CA

Headquartered in Irvine, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Orange
Address
19200 Von Karman Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth