API CAPITAL, LLC

RIASEC Registered
Total AUM
$4M
Discretionary
$4M
100% of AUM
Avg account
$2M
Accounts
2
Employees
2
Advisory reps
2

Firm details

Headquarters
CONCORD, California
CRD number
334427
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

API Capital, LLC operates as a small advisory firm focused on financial planning and portfolio management for individuals and small businesses. The firm charges on a percentage-of-AUM basis in addition to hourly and fixed fees, and it maintains a single-state, non-ESG stance. Public mutual funds are the primary building blocks in client portfolios, while the firm also sources private opportunities in venture capital, private placements and real estate through third-party managers and its professional network. Industry affiliations with an accountant and a real estate broker suggest the firm supplements investment sourcing and due diligence with external technical expertise. Portfolios appear to be managed on a discretionary basis, and given the very small asset base, allocations emphasize scalable, diversified public mutual funds to achieve core exposure while selectively placing capital into less liquid, higher-return alternative strategies when appropriate for client objectives and risk tolerance.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 61%, Exchange Traded Equities 24%, Cash & Cash Equivalents 15%61%
  • Public Funds/Mutual Funds61%
  • Exchange Traded Equities24%
  • Cash & Cash Equivalents15%

Owners & executives

1 of 1
  • Matthew Coons

    Managing Member And Chief Compliance OfficerCRD 8034229

Contacts

1 of 1
  • Kelby Houston

    Managing PartnerCRD 8034230

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

CONCORD, CA

CONTRA COSTA

Location

CONCORD, CA

Headquartered in CONCORD, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
CONTRA COSTA
Address
1001 Galaxy Way
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth