Amplify Financial, LLC

RIASEC RegisteredEst. 2023

Total AUM

$231M

Discretionary

$231M

100% of AUM

Avg account

$154K

Accounts

1,494

Employees

7

Advisory reps

8

Firm details

Headquarters: Scottsdale, Arizona
CRD number: 325721
Registered since: October 20, 2023
Website: amplifyplatform.com
Custodians: CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure: Other
Client types: HNWI64.56%
Individuals33.55%
Corporations / Businesses1.2%
Pension & Profit Sharing Plans0.39%
Charitable Organizations0.29%
Services: Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Amplify Financial, LLC is an institutional registered investment adviser organized as an LLC that primarily serves individual and family clients. The firm provides portfolio management for individuals, small businesses and for business or institutional clients. It registered with the SEC in 2023 and is marked as not a capital allocator; its stated fee structure is categorized as "other." Amplify lists relationships with a broker-dealer and an insurance company in its industry affiliations and does not identify itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Exchange Traded Equities72%
US Government Bonds13%
Public Funds/Mutual Funds9%
Derivatives6%

Owners & executives

3 of 4

David Hatfield
Chief Technology OfficerCRD 6196051
Aaron Brodt
Founder & CEOCRD 5017914
Peggy Garcia
Chief Compliance OfficerCRD 5041087

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Contacts

3 of 4

Kodi Thruston
Investment AnalystCRD 7030794
William Bayuk
Portfolio StrategistCRD 6452377
Heidi Brodt
Business ManagerCRD 6671739

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Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

Primary office

Scottsdale, AZ

Maricopa

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area: Phoenix-Mesa, AZ
Region: West
County: Maricopa
Address: 8605 E Raintree Dr
Time zone: MT (UTC-7)
Office locations

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