Amplify Financial, LLC

RIASEC Registered
Total AUM
$231M
Discretionary
$231M
100% of AUM
Avg account
$154K
Accounts
1,494
Employees
7
Advisory reps
8

Firm details

Headquarters
Scottsdale, Arizona
CRD number
325721
Registered since
October 20, 2023
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Other
Client types
  • HNWI64.56%
  • Individuals33.55%
  • Corporations / Businesses1.2%
  • Pension & Profit Sharing Plans0.39%
  • Charitable Organizations0.29%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Amplify Financial, LLC is an institutional registered investment adviser organized as an LLC and registered with the SEC in 2023. The firm serves individual and family clients, offering portfolio management for individuals and small businesses as well as for business or institutional clients. Its fee structure is listed as “other,” and it is not identified as an active ESG investor or a multi-state adviser. The firm reports it does not act as a capital allocator to third‑party managers. Amplify maintains industry relationships across brokerage and insurance channels — its affiliations include a broker‑dealer, another investment adviser, and an insurance company — which suggests advisers at the firm use multiple distribution and product channels when constructing client solutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 72%, US Government Bonds 13%, Public Funds/Mutual Funds 9%, Derivatives 6%72%
  • Exchange Traded Equities72%
  • US Government Bonds13%
  • Public Funds/Mutual Funds9%
  • Derivatives6%

Owners & executives

3 of 4
  • David Hatfield

    David Hatfield

    Chief Technology OfficerCRD 6196051

  • Aaron Brodt

    Aaron Brodt

    Founder & CEOCRD 5017914

  • Peggy Garcia

    Peggy Garcia

    Chief Compliance OfficerCRD 5041087

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Contacts

3 of 4
  • Kodi Thruston

    Kodi Thruston

    Investment AnalystCRD 7030794

  • William Bayuk

    Portfolio StrategistCRD 6452377

  • Heidi Brodt

    Heidi Brodt

    Business ManagerCRD 6671739

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Scottsdale, AZ

Maricopa

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
Maricopa
Address
8605 E Raintree Dr
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth