Amplify Financial, LLC
Firm details
- Headquarters
- Scottsdale, Arizona
- CRD number
- 325721
- Registered since
- October 20, 2023
- Website
- amplifyplatform.com
- Custodians
- CHARLES SCHWAB & CO., INC., PERSHING LLC
- Fee structure
- Other
- Client types
- HNWI64.56%
- Individuals33.55%
- Corporations / Businesses1.2%
- Pension & Profit Sharing Plans0.39%
- Charitable Organizations0.29%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Amplify Financial, LLC is an institutional registered investment adviser organized as an LLC and registered with the SEC in 2023. The firm serves individual and family clients, offering portfolio management for individuals and small businesses as well as for business or institutional clients. Its fee structure is listed as “other,” and it is not identified as an active ESG investor or a multi-state adviser. The firm reports it does not act as a capital allocator to third‑party managers. Amplify maintains industry relationships across brokerage and insurance channels — its affiliations include a broker‑dealer, another investment adviser, and an insurance company — which suggests advisers at the firm use multiple distribution and product channels when constructing client solutions.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities72%
- US Government Bonds13%
- Public Funds/Mutual Funds9%
- Derivatives6%
Owners & executives
3 of 4
David Hatfield
Chief Technology OfficerCRD 6196051

Aaron Brodt
Founder & CEOCRD 5017914

Peggy Garcia
Chief Compliance OfficerCRD 5041087
Contacts
3 of 4
Kodi Thruston
Investment AnalystCRD 7030794
William Bayuk
Portfolio StrategistCRD 6452377

Heidi Brodt
Business ManagerCRD 6671739
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Scottsdale, AZ
Maricopa
Location
Scottsdale, AZ
Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.
- Metro area
- Phoenix-Mesa, AZ
- Region
- West
- County
- Maricopa
- Address
- 8605 E Raintree Dr
- Time zone
- MT (UTC-7)
- Office locations
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