American Money Management, LLC

RIASEC RegisteredEst. 2002
Total AUM
$844M
Discretionary
$832M
99% of AUM
Avg account
$453K
Accounts
1,862
Employees
13
Advisory reps
11

Firm details

Headquarters
Rancho Santa Fe, California
CRD number
115357
Registered since
March 4, 2002
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI77.8%
  • Individuals19.53%
  • Pension & Profit Sharing Plans1.47%
  • Charitable Organizations0.8%
  • Corporations / Businesses0.41%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

American Money Management, LLC is an independent, SEC-registered registered investment adviser that has been operating since 2002. Organized as an LLC with individual ownership, the firm serves primarily individual and family clients and describes itself as a capital allocator. Its advisory services include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for institutions or businesses, and the selection of third-party advisers. The firm does not identify as an active ESG investor and is not registered as a multistate adviser. Fee arrangements are flexible and include asset-based fees, hourly charges, fixed fees, and performance-based components. The custody relationship is concentrated with a single large custodian, indicating centralized operational infrastructure for asset servicing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 45%, Public Funds/Mutual Funds 37%, Cash & Cash Equivalents 8%, US Government Bonds 4%, Private Funds 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%45%
  • Exchange Traded Equities45%
  • Public Funds/Mutual Funds37%
  • Cash & Cash Equivalents8%
  • US Government Bonds4%
  • Private Funds3%

Owners & executives

1 of 1
  • Michael Moore

    Michael Moore

    Chief Investment OfficerCRD 4591095

Contacts

3 of 10
  • Glenn Busch

    Glenn Busch

    Portfolio ManagerCRD 5291450

  • Marnie Baird

    Marnie Baird

    Financial Planner & Investment Advisor RepresentativeCRD 6150474

  • Adele Canetti

    Adele Canetti

    Investment AdvisorCRD 5021294

Unlock 7 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 87

Active vs passive

$354M in ETFs

Passive

92%

$326M

Active

6%

$28M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM TREASURY INDEX FUND (VGSH)VanguardPassiveShort Government$41.7M716,98711.78%

Location

Primary office

Rancho Santa Fe, CA

San Diego

Location

Rancho Santa Fe, CA

Headquartered in Rancho Santa Fe, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
14249 Rancho Santa Fe Farms Rd
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth