ALLMERITS ASSET, LLC

RIASEC Registered
Total AUM
$18.9M
Discretionary
$18.9M
100% of AUM
Avg account
$80.6K
Accounts
234
Employees
12
Advisory reps
10

Firm details

Headquarters
BUENA PARK, California
CRD number
309523
Custodians
CHARLES SCHWAB & CO., INC., ASSETMARK TRUST CO., EQUITABLE ADVISORS, LLC, LINCOLN FINANCIAL DISTRIBUTORS, INC., AMERICAN FUNDS & TRUSTS INCORPORATED
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals73.47%
  • HNWI16.03%
  • Pension & Profit Sharing Plans10.5%
Services
Portfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Allmerits Asset, LLC is a small, owner-operated advisory firm that concentrates on portfolio management for individuals and small businesses while also providing pension consulting and the selection of other advisers. The firm acts as a capital allocator: its filings show a core reliance on public mutual funds as the primary vehicle for client portfolios and a targeted use of third‑party managers for alternative exposure, specifically real estate. Fee arrangements combine a percentage of assets under management with hourly charges, and the firm maintains an insurance affiliation that supports use of insurance-wrapped products in client solutions. Allmerits operates with a discretionary mandate over the bulk of its assets, indicating it implements investment decisions on behalf of clients rather than solely providing advice. The client mix includes individual and family households alongside institutional relationships, and the firm’s activity profile emphasizes working through established custodians and product distributors to execute mutual fund, annuity and alternative allocations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 53%, Exchange Traded Equities 22%, Non-Investment Grade Corp Bonds 15%, Cash & Cash Equivalents 10%53%
  • Public Funds/Mutual Funds53%
  • Exchange Traded Equities22%
  • Non-Investment Grade Corp Bonds15%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • DAEWOO LEE

    CEO and PresidentCRD 6938529

Contacts

3 of 9
  • MATTHEW KIM

    Investment Adviser RepresentativeCRD 7231967

  • JU YEON KIM

    MemberCRD 7269852

  • WAYNE PARK

    Investment Adviser RepresentativeCRD 5803421

Unlock 6 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BUENA PARK, CA

ORANGE

Location

BUENA PARK, CA

Headquartered in BUENA PARK, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
6281 Beach Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth