AFFIANCE FINANCIAL LLC
Firm details
- Headquarters
- ST LOUIS PARK, Minnesota
- CRD number
- 113200
- Registered since
- June 17, 2013
- Website
- www.affiancefinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI75.4%
- Individuals24.43%
- Pension & Profit Sharing Plans0.17%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Affiance Financial LLC is an independent registered investment adviser that serves individuals, families and institutions with a mix of financial planning and portfolio management. The firm leans on public funds and mutual funds as the core building blocks of client portfolios and identifies as an active ESG investor, suggesting ESG criteria are integrated into manager or product selection where appropriate. Fee arrangements include both a percentage of assets under management and fixed-fee engagements, reflecting a mix of ongoing asset-based advisory relationships and project-based planning work. Service lines emphasize financial planning and discretionary portfolio management for individuals, small businesses and institutional clients. Investment implementation appears to favor low-cost pooled vehicles for core exposure, while reserving capacity for more targeted allocations and manager selections when client objectives call for alternatives or private market exposure.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities5%
- Cash & Cash Equivalents5%
- US Government Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1MARC USEM
Chief Investment OfficerCRD 2383407
Contacts
3 of 12KYLE BERG
Partner, Financial PlannerCRD 6186536
Marcia Zappa
PartnerCRD 6565325
Hunter Schwimmer
IARCRD 7473208
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 64Active vs passive
$596M in ETFs
89%
$532M
7%
$64.4M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $116M | 194,643 | 19.51% |
Location
ST LOUIS PARK, MN
HENNEPIN
Location
ST LOUIS PARK, MN
Headquartered in ST LOUIS PARK, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.
- Metro area
- Minneapolis-St. Paul, MN-WI
- Region
- Midwest
- County
- HENNEPIN
- Address
- 600 Highway 169 S
- Time zone
- CT (UTC-6)
- Office locations
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