AFFIANCE FINANCIAL LLC

RIASEC RegisteredEst. 2013
Total AUM
$1.4B
Discretionary
$1.3B
98% of AUM
Avg account
$329K
Accounts
4,165
Employees
25
Advisory reps
13

Firm details

Headquarters
ST LOUIS PARK, Minnesota
CRD number
113200
Registered since
June 17, 2013
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI75.4%
  • Individuals24.43%
  • Pension & Profit Sharing Plans0.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Affiance Financial LLC is an independent registered investment adviser that serves individuals, families and institutions with a mix of financial planning and portfolio management. The firm leans on public funds and mutual funds as the core building blocks of client portfolios and identifies as an active ESG investor, suggesting ESG criteria are integrated into manager or product selection where appropriate. Fee arrangements include both a percentage of assets under management and fixed-fee engagements, reflecting a mix of ongoing asset-based advisory relationships and project-based planning work. Service lines emphasize financial planning and discretionary portfolio management for individuals, small businesses and institutional clients. Investment implementation appears to favor low-cost pooled vehicles for core exposure, while reserving capacity for more targeted allocations and manager selections when client objectives call for alternatives or private market exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 5%, Cash & Cash Equivalents 5%, US Government Bonds 1%, Investment Grade Corp Bonds 1%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents5%
  • US Government Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • MARC USEM

    Chief Investment OfficerCRD 2383407

Contacts

3 of 12
  • KYLE BERG

    ​Partner, Financial PlannerCRD 6186536

  • Marcia Zappa

    PartnerCRD 6565325

  • Hunter Schwimmer

    IARCRD 7473208

Unlock 9 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 64

Active vs passive

$596M in ETFs

Passive

89%

$532M

Active

7%

$64.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$116M194,64319.51%

Location

Primary office

ST LOUIS PARK, MN

HENNEPIN

Location

ST LOUIS PARK, MN

Headquartered in ST LOUIS PARK, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
HENNEPIN
Address
600 Highway 169 S
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth