ADVISOR 123 LLC

RIASEC Registered
Total AUM
Avg account
$0
Accounts
0
Employees
6
Advisory reps
6

Firm details

Headquarters
CALEDONIA, Michigan
CRD number
316880
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Services
Financial Planning

Firm profile

FINTRX

Overview

Advisor 123 LLC is a small, privately owned limited liability company that provides financial planning and discretionary investment management on a fee basis. The firm operates under an individual owner structure and is classified as unclassified in filings. Its advisory activity centers on financial planning services rather than broad institutional consulting or pension work. The firm charges a mix of percentage-of-AUM, hourly, and fixed fees, giving it flexibility to serve clients with both ongoing portfolio management needs and project-based planning engagements. Advisor 123 LLC does not self-identify as an active ESG investor and is not registered as a multi-state adviser. It maintains an affiliation with an insurance company, indicating a degree of coordination with insurance products or distribution channels as part of client solutions. The firm does not position itself as a capital allocator.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

3 of 6
  • Benjamin Webster

    Co-FounderCRD 6476609

  • Derek Prusa

    Managing PartnerCRD 6101977

  • Andrew VanderSchaaf

    Co-FounderCRD 6763247

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

CALEDONIA, MI

KENT

Location

CALEDONIA, MI

Headquartered in CALEDONIA, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
5659 N Kraft Lk SE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth