ADVISOR 123 LLC
Firm details
- Headquarters
- CALEDONIA, Michigan
- CRD number
- 316880
- Website
- advisor123.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Services
- Financial Planning
Firm profile
FINTRXOverview
Advisor 123 LLC is a small, privately owned limited liability company that provides financial planning and discretionary investment management on a fee basis. The firm operates under an individual owner structure and is classified as unclassified in filings. Its advisory activity centers on financial planning services rather than broad institutional consulting or pension work. The firm charges a mix of percentage-of-AUM, hourly, and fixed fees, giving it flexibility to serve clients with both ongoing portfolio management needs and project-based planning engagements. Advisor 123 LLC does not self-identify as an active ESG investor and is not registered as a multi-state adviser. It maintains an affiliation with an insurance company, indicating a degree of coordination with insurance products or distribution channels as part of client solutions. The firm does not position itself as a capital allocator.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Contacts
3 of 6Benjamin Webster
Co-FounderCRD 6476609
Derek Prusa
Managing PartnerCRD 6101977
Andrew VanderSchaaf
Co-FounderCRD 6763247
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
CALEDONIA, MI
KENT
Location
CALEDONIA, MI
Headquartered in CALEDONIA, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 5659 N Kraft Lk SE
- Time zone
- ET (UTC-5)
- Office locations
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