Fund distribution is increasingly a game of precision. The teams winning today aren’t those sending the most emails. They’re the ones using data and AI to identify real opportunities before anyone else. For ETF issuers and asset managers, one of the highest-intent signals you can uncover is an RIA already allocating to a competitor’s product. With FINTRX AI, you can now surface those firms instantly, understand their positioning at scale, and deliver tailored messaging that speaks directly to their investment decisions. Here’s how top distribution teams are doing it.
Knowing who holds your competitor’s ETFs shouldn’t take hours of digging through filings or pushing spreadsheets around. With FINTRX AI Search, it takes one prompt.
Try something as simple as:
“List RIAs in my territory with exposure to <competitor ETF ticker> or similar strategies.”
AI Search scans the entire FINTRX dataset--ETF holdings, product exposure, firm profiles, advisor teams--and returns:
• RIAs in your region with documented competitor allocations
• Their total AUM and concentration in that ETF category
• Custodian relationships, product preferences, and other territory-specific filters
• Contextual intelligence about why those firms may be using the strategy
This immediately surfaces the real opportunities in your territory: firms already aligned with your category, your strategy, and your investment philosophy.
Instead of casting a wide net, you’re starting with high-intent, evidence-based targets.
Once you know who is holding the competing products, the next step is turning that exposure into actionable intelligence - something you can sort, rank, and prioritize across your entire territory.
Enter AI Elements.
AI Elements lets you create custom data fields that instantly become part of the FINTRX dataset. For example:
• Competitor Exposure Score:
“Analyze each RIA’s exposure to <competitor ETF family> and score them from 1–5 based on their likelihood to adopt a differentiated alternative.”
• ETF Replacement Opportunity Indicator:
“Flag firms whose positions in <competitor ETF> have declined over the past 12 months and indicate readiness for product re-evaluation.”
Because AI Elements become native fields, you can filter, export, rank, and report on them across your book—turning competitor allocations into a scalable source of distribution intelligence.
This helps answer key questions like:
• Which RIAs present the strongest conversion potential?
• Who is increasing or decreasing exposure to competing strategies?
• Where should my next 20 conversations come from?
It’s competitive analysis at scale, without manual research or guesswork.
Identifying the right RIAs is only half the job. The real impact comes from how well you engage them.
FINTRX AI Analyst gives you personalized, RIA-specific prep, instantly. For each target firm, you can generate:
• A quick summary of their competitor ETF allocations
• Reasons they may be using the product
• Product positioning suggestions
• Differentiators to highlight based on the RIA’s investment style
• Outreach angles customized to that firm’s behavior and client base
AI Analyst essentially hands you a competitor-aware meeting prep packet engineered for conversion.
So instead of generic messaging, you’re delivering advisor-specific, allocation-specific outreach rooted in verified data.
The most powerful distribution strategies begin with intelligence. FINTRX AI gives ETF issuers and asset managers a complete workflow for identifying the right RIAs, understanding their competitive exposure, and crafting messaging that resonates.
By combining:
• AI Search for instant discovery
• AI Elements for scalable competitive scoring
• AI Analyst for personalized, high-impact outreach
Turn competitor ETF allocations into your fastest source of new conversations and new conversions.