Zion Financial Planning, LLC

RIASEC Registered
Total AUM
$8.7M
Discretionary
$8.7M
100% of AUM
Avg account
$114K
Accounts
76
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
289007
Website
zionfp.com
Custodians
ALTRUIST FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Individuals65.52%
  • HNWI34.48%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Zion Financial Planning, LLC is an independent, individual-owned registered investment adviser that serves primarily individual and family clients. The firm blends financial planning with portfolio management and insurance brokerage, delivering fee models that include percentage-of-AUM, hourly and fixed fees, and commission-based arrangements. Its advisory services cover financial planning, portfolio management for individuals and small businesses, pension consulting services and educational seminars/workshops, indicating a practice that combines ongoing asset management with planning and client education. Investment activity shows a clear tilt toward equity exposure: the firm reports a preference for exchange-traded equities as its most-used asset type. In addition to equities and mutual funds, Zion Financial Planning implements third-party alternative strategies — notably real estate, commodities and oil & gas — and uses annuities for certain client needs. The firm is not positioned as a capital allocator running proprietary alternative funds; instead it accesses external managers and investment vehicles to augment core portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Non-Exchange Traded Equities 15%, Cash & Cash Equivalents 5%80%
  • Exchange Traded Equities80%
  • Non-Exchange Traded Equities15%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Wen-liang Huang

    Wen-liang Huang

    FounderCRD 5808991

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth