ZENITH ADVISORY GROUP, LLC

RIASEC RegisteredEst. 2026
Total AUM
$115M
Discretionary
$115M
100% of AUM
Avg account
$164K
Accounts
706
Employees
4
Advisory reps
4

Firm details

Headquarters
THE VILLAGES, Florida
CRD number
321689
Registered since
February 6, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Fixed Fees
Client types
  • HNWI62%
  • Individuals38%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Zenith Advisory Group, LLC is an independent, fixed-fee Registered Investment Adviser that serves individual and family clients. The firm runs discretionary portfolios and emphasizes equity exposure: exchange-traded equities make up the largest slice of client assets. Its advisory offering centers on financial planning, portfolio management for individuals and small businesses, pension consulting and client education through seminars and workshops. Zenith is not positioned as a capital allocator or an active ESG investor; it maintains relationships with an accountant and an insurance company to support client needs. The firm's investment approach tilts toward liquid, listed instruments held on a discretionary basis, suggesting a focus on tradable, cost-efficient building blocks—ETFs and listed equities—supplemented by mutual funds where appropriate. That structure supports straightforward portfolio management, liquidity for rebalancing and tax-aware trading for individual clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 35%, Cash & Cash Equivalents 5%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds35%
  • Cash & Cash Equivalents5%

Contacts

3 of 4
  • Todd Lietz

    AdvisorCRD 7825585

  • Jacob Wells

    Client Service AdvisorCRD 8170588

  • BART PATTERSON

    PartnerCRD 5923711

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

THE VILLAGES, FL

SUMTER

Location

THE VILLAGES, FL

Headquartered in THE VILLAGES, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
SUMTER
Address
1068 Lake Sumter Lndg
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth