Your Ia, LLC

RIASEC RegisteredEst. 2025
Total AUM
$107M
Discretionary
$107M
100% of AUM
Avg account
$392K
Accounts
272
Employees
19
Advisory reps
26

Firm details

Headquarters
St George, Utah
CRD number
338535
Registered since
November 18, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.8%
  • Individuals27.28%
  • Corporations / Businesses2.92%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Your Ia, LLC is an independent registered investment adviser organized as an LLC. The firm reports SEC registration in 2025 and its ownership is recorded as a mix of a domestic entity and an individual. It serves a mix of individual and family clients as well as institutional clients and provides financial planning and portfolio management services specifically for individuals and small businesses. Compensation is flexible: the firm charges fees based on a percentage of assets under management and also uses hourly and fixed-fee arrangements. Regulatory filings indicate the firm does not position itself as a capital allocator and does not report active ESG investing, pension consulting, or related-adviser status. Its stated industry affiliations include another investment adviser and an insurance company, reflecting relationships beyond pure advisory work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 39%, Cash & Cash Equivalents 5%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities39%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • Christopher Felton

    Christopher Felton

    Chief Distribution OfficerCRD 3222050

Contacts

3 of 25
  • Garrett Allen

    Garrett Allen

    Senior Vice President, OperationsCRD 6607537

  • Dennis Koenning

    Dennis Koenning

    Senior Wealth AdvisorCRD 1599307

  • Joshua Ekola

    Joshua Ekola

    Senior Financial AdvisorCRD 5961731

Unlock 22 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

St George, UT

Washington

Location

St George, UT

Headquartered in St George, UT, in the West of the United States.

Region
West
County
Washington
Address
620 S 400 E
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth