XENA FINANCIAL PLANNING, LLC

RIASEC RegisteredEst. 2025
Total AUM
$104M
Discretionary
$104M
100% of AUM
Avg account
$272K
Accounts
384
Employees
4
Advisory reps
2

Firm details

Headquarters
PORTLAND, Oregon
CRD number
333436
Registered since
December 12, 2025
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI82.14%
  • Individuals17.86%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Xena Financial Planning, LLC is an independent, SEC-registered registered investment adviser operating as an LLC. The firm focuses on individual and family clients and reports offering advisory services that include comprehensive financial planning, portfolio management for individuals and small businesses, and client education through seminars and workshops. Its fee arrangements combine percentage-of-assets and fixed-fee engagements. Xena does not identify as an ESG- or multi-state specialist and does not function as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 14%, Cash & Cash Equivalents 3%, Investment Grade Corp Bonds 1%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities14%
  • Cash & Cash Equivalents3%
  • Investment Grade Corp Bonds1%

Contacts

2 of 2
  • James Hindes

    PartnerCRD 7049120

  • DANIKA WADDELL

    PartnerCRD 6525200

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$89.4M in ETFs

Passive

100%

$89.1M

Active

<1%

$358K

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$14.2M23,80015.93%

Location

Primary office

PORTLAND, OR

MULTNOMAH

Location

PORTLAND, OR

Headquartered in PORTLAND, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
MULTNOMAH
Address
650 NE Holladay St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth