Wiser Advisor Group
Firm details
- Headquarters
- ,
- CRD number
- 326579
- Registered since
- May 17, 2023
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI83.47%
- Charitable Organizations6.95%
- Individuals4.65%
- Pension & Profit Sharing Plans4.61%
- Corporations / Businesses0.32%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Wiser Advisor Group is an independent registered investment adviser organized as an LLC and operating as a capital allocator for both individuals/families and institutional clients. The firm offers fee-based advice under a mix of percentage-of-AUM and fixed-fee arrangements and provides services that include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting, and the selection of outside managers. The firm does not identify as an active ESG investor and appears to operate on a single-state basis. The firm is owned by an individual and registers with the SEC. Its business model emphasizes outsourced manager use and allocation to third-party strategies rather than running large in-house product platforms.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities89%
- State & Local Bonds6%
- Cash & Cash Equivalents5%
Owners & executives
3 of 3Larry Lytle
CEOCRD 4872962

Zachary Lytle
Chief Operating OfficerCRD 7028307

Donald Laughlin
President, CEOCRD 8189910
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 73Active vs passive
$48.8M in ETFs
81%
$39.6M
19%
$9.2M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $5.6M | 8,220 | 11.57% |
Location
, null
Location
, null
Headquartered in , null.
- Office locations
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