Wiser Advisor Group

RIASEC RegisteredEst. 2023
Total AUM
$128M
Discretionary
$127M
100% of AUM
Avg account
$824K
Accounts
155
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
326579
Registered since
May 17, 2023
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI83.47%
  • Charitable Organizations6.95%
  • Individuals4.65%
  • Pension & Profit Sharing Plans4.61%
  • Corporations / Businesses0.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Wiser Advisor Group is an independent registered investment adviser that began SEC registration in 2023 and operates as a limited liability company under individual ownership. The firm serves both individual/family and institutional clients and positions itself as a capital allocator that uses outside managers as part of its investment implementation. Its advisory services encompass financial planning, discretionary portfolio management for individuals, small businesses and institutions, pension consulting, and selecting other advisers. Compensation is a mix of percentage-of-AUM fees and fixed fees. The adviser does not identify as an active ESG investor and is not flagged as a multi-state advisory network.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 89%, State & Local Bonds 6%, Cash & Cash Equivalents 5%89%
  • Exchange Traded Equities89%
  • State & Local Bonds6%
  • Cash & Cash Equivalents5%

Owners & executives

3 of 3
  • Larry Lytle

    Larry Lytle

    CEOCRD 4872962

  • Zachary Lytle

    Zachary Lytle

    Chief Operating OfficerCRD 7028307

  • Donald Laughlin

    Donald Laughlin

    President, CEOCRD 8189910

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 75

Active vs passive

$44M in ETFs

Passive

81%

$35.6M

Active

19%

$8.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$4.9M8,28111.24%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth