WISELY ADVISED

RIASEC Registered
Total AUM
$88.5M
Discretionary
$86.7M
98% of AUM
Avg account
$164K
Accounts
539
Employees
2
Advisory reps
2

Firm details

Headquarters
DYER, Indiana
CRD number
159093
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals74.13%
  • HNWI23.79%
  • Pension & Profit Sharing Plans2.08%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wisely Advised is an independent registered investment adviser operating as a limited liability company that serves both individual and institutional clients. The firm combines financial planning and portfolio management for individuals and small businesses with insurance brokerage services. Their investment emphasis is on publicly traded equities, and filings indicate a clear preference for exchange-traded instruments as the primary building block of client portfolios. Fee arrangements include percentage-of-AUM charges alongside hourly and fixed-fee engagements, allowing flexibility for both ongoing advisory relationships and project-based planning work. The adviser does not position itself as an ESG investor and is not organized as a multi-state or pension consultant adviser. It appears structured around a single individual owner and manages client relationships with an active discretionary mandate for the majority of client assets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 78%, Public Funds/Mutual Funds 9%, Sovereign Bonds 6%, Cash & Cash Equivalents 4%, State & Local Bonds 3%78%
  • Exchange Traded Equities78%
  • Public Funds/Mutual Funds9%
  • Sovereign Bonds6%
  • Cash & Cash Equivalents4%
  • State & Local Bonds3%

Contacts

2 of 2
  • JORGE VELASQUEZ

    Managing DirectorCRD 5638061

  • Kenneth Michaels

    Financial AdvisorCRD 7661437

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DYER, IN

LAKE

Location

DYER, IN

Headquartered in DYER, IN, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
LAKE
Address
10261 Calumet Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth