Whole Family Financial Services, Inc.

RIASEC Registered
Total AUM
$66M
Discretionary
$0
0% of AUM
Avg account
$351K
Accounts
188
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
305027
Custodians
CHARLES SCHWAB & CO., INC., THE CAPITAL GROUP COMPANIES
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI83.66%
  • Individuals16.34%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Whole Family Financial Services, Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates primarily on a fee basis—charging a percentage of assets under management and offering hourly consulting—and appears to run most client relationships on a non‑discretionary platform. Investment activity centers on liquid, exchange‑traded exposures supplemented by third‑party alternative allocations; the firm does not identify itself as an active ESG investor and is organized to serve individual and family clients rather than institutional pension plans. Portfolio construction emphasizes publicly traded equities and mutual funds as the core holdings, with supplemental allocations to hedge fund and real estate strategies through external managers. The firm’s stated advisory services are straightforward: comprehensive financial planning combined with portfolio implementation and monitoring for a small, concentrated client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 46%, Public Funds/Mutual Funds 45%, Cash & Cash Equivalents 7%, State & Local Bonds 2%46%
  • Exchange Traded Equities46%
  • Public Funds/Mutual Funds45%
  • Cash & Cash Equivalents7%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • Deborah Gianelli

    Deborah Gianelli

    Founder & CEOCRD 2835104

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth