Whiterock Wealth Design, LLC

RIASEC RegisteredEst. 2026
Total AUM
$633M
Discretionary
$633M
100% of AUM
Avg account
$335K
Accounts
1,892
Employees
8
Advisory reps
7

Firm details

Headquarters
Fayetteville, Arkansas
CRD number
342236
Registered since
June 4, 2026
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI72.55%
  • Individuals27.29%
  • Corporations / Businesses0.11%
  • Charitable Organizations0.06%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Whiterock Wealth Design, LLC is an independent registered investment adviser organized as an LLC. The firm is recorded as SEC-registered in 2026 and serves both individual and family clients as well as institutional clients. Its stated advisory services include financial planning, portfolio management for individuals and small businesses, and pension consulting services. Fee arrangements combine a percentage-of-AUM model with fixed fees. The firm does not describe itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Contacts

3 of 7
  • Andrew Whitbeck

    Andrew Whitbeck

    Managing Member and Financial AdvisorCRD 5136610

  • Matthew Potter

    Matthew Potter

    Financial AdvisorCRD 6962305

  • Jeffrey Meekins

    Jeffrey Meekins

    Financial AdvisorCRD 5962591

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Fayetteville, AR

Washington

Location

Fayetteville, AR

Headquartered in Fayetteville, AR, in the South of the United States.

Region
South
County
Washington
Address
4426 N Waterside Ct
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth