Wharton Wealth Planning, LLC

RIASEC RegisteredEst. 2026
Total AUM
$36.9M
Discretionary
$34.8M
94% of AUM
Avg account
$1.8M
Accounts
21
Employees
1
Advisory reps
1

Firm details

Headquarters
New York, New York
CRD number
319716
Registered since
April 9, 2026
Custodians
INTERACTIVE BROKERS LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI96.08%
  • Individuals3.92%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wharton Wealth Planning, LLC is an independent, owner-operated registered investment adviser that serves individual and family clients. The firm offers financial planning and portfolio management for individuals and small businesses and operates a fee mix that includes a percentage of AUM, hourly charges and fixed fees. Wharton Wealth Planning is registered with the SEC (SEC registration listed as 2026) and identifies as an active ESG investor. The firm does not position itself as a capital allocator and is not registered as a multi-state adviser. Its business model centers on direct advisory relationships rather than large-scale institutional or pension work.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 75%, Exchange Traded Equities 24%, Cash & Cash Equivalents 1%75%
  • Public Funds/Mutual Funds75%
  • Exchange Traded Equities24%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • David Rosenstrock

    David Rosenstrock

    Director of Financial Planning and InvestmentsCRD 5234422

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
3 Columbus Cir
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth