WEN CAPITAL ADVISORY GROUP, INC.
Firm details
- Headquarters
- EL CERRITO, California
- CRD number
- 164701
- Website
- wenadvisory.com
- Custodians
- ALTRUIST FINANCIAL LLC, MILLENNIUM ADVISORS, LLC, SHAREHOLDERS SERVICE GROUP, LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Subscription Fees
- Client types
- Individuals56.61%
- HNWI41.16%
- Corporations / Businesses2.24%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
WEN Capital Advisory Group, Inc. is an independent registered investment adviser that serves both individual and institutional clients with a focus on fee-based wealth management and financial planning. The firm acts as a capital allocator, combining discretionary portfolio management with selection of outside managers and third‑party funds. Its revenue model includes percentage‑of‑AUM fees alongside hourly and subscription options, which supports flexible engagement models for smaller families and business owners as well as larger accounts. The adviser shows a clear preference for public equities—particularly exchange‑traded securities—and builds portfolios around that exposure while supplementing with mutual funds and corporate debt where appropriate. WEN Capital also allocates to alternatives through third‑party managers, including hedge funds, private placements, direct real estate and REITs, indicating a willingness to broaden portfolios beyond traditional long‑only strategies. The firm is not identified as an active ESG investor and is structured as a corporation owned by an individual.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities35%
- Non-Exchange Traded Equities15%
- US Government Bonds15%
- Public Funds/Mutual Funds15%
- Private Funds10%
Contacts
1 of 1WENJING HE
PresidentCRD 5667900
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
EL CERRITO, CA
CONTRA COSTA
Location
EL CERRITO, CA
Headquartered in EL CERRITO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- CONTRA COSTA
- Address
- 11100 San Pablo Ave
- Time zone
- PT (UTC-8)
- Office locations
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