Wealth Planning Advisors LLC

RIASEC Registered
Total AUM
$4.1M
Discretionary
$4.1M
100% of AUM
Avg account
$259K
Accounts
16
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
289234
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Wealth Planning Advisors LLC is a small, fee-based advisory firm that focuses on portfolio management for individuals and families. The firm runs discretionary accounts and favors equity-centric allocations, managing separately managed accounts and pooled mutual fund exposure rather than relying heavily on alternatives. Its business activities include sales of other financial products in addition to ongoing portfolio management, and it charges clients a percentage-of-AUM fee. Given the firm’s size and client base, the investment approach reads as boutique and personalized: portfolios emphasize exchange-traded equities and ETFs as the primary building blocks, supplemented by mutual funds and selective real estate exposure through third-party managers. The firm is not positioned as an ESG investor and is organized for a single-state client base under individual ownership.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 40%, Non-Exchange Traded Equities 40%, Cash & Cash Equivalents 20%40%
  • Exchange Traded Equities40%
  • Non-Exchange Traded Equities40%
  • Cash & Cash Equivalents20%

Contacts

1 of 1
  • Soo Lee

    Soo Lee

    Financial AdvisorCRD 2213989

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth