Waypoint Financial Planning, LLC

RIASEC Registered
Total AUM
$5.7M
Discretionary
$5.7M
100% of AUM
Avg account
$220K
Accounts
26
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
336377
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI87.52%
  • Individuals12.48%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Waypoint Financial Planning, LLC is a small, independent registered investment adviser focused on individual and family clients and small-business portfolio management. The firm offers comprehensive financial planning and discretionary portfolio management alongside hourly and fixed-fee engagements, giving clients flexibility in how they engage. Investment activity centers on pooled public funds and mutual funds for core exposures, with limited use of third-party alternative managers—specifically private credit—to add income and diversification to client portfolios. The firm does not position itself as an ESG-focused or multi-state adviser and appears structured as an owner-operated practice serving a concentrated client base.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 9%, Cash & Cash Equivalents 3%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Trevor Reece

    CCO, Managing MemberCRD 8078862

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth