WATERROCK WEALTH MANAGEMENT

RIASEC RegisteredEst. 2023
Total AUM
$154M
Discretionary
$154M
100% of AUM
Avg account
$530K
Accounts
290
Employees
5
Advisory reps
5

Firm details

Headquarters
ALBUQUERQUE, New Mexico
CRD number
296462
Registered since
August 10, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.46%
  • Individuals20.44%
  • Charitable Organizations0.1%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Waterrock Wealth Management is an independent registered investment adviser organized as an LLC and registered with the SEC in 2023. The firm serves both individual and family clients and institutional clients, positioning itself as a capital allocator that selects external managers for portions of client portfolios. Its advisory services include financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. Compensation is flexible, including a percentage-of-AUM model as well as hourly and fixed-fee arrangements. The firm reports affiliations with an insurance company and a real estate broker, and it indicates it is not an active ESG investor. Waterrock lists itself as not a multi-state adviser while operating multiple physical offices, and it does not act as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 26%, Non-Exchange Traded Equities 23%, Public Funds/Mutual Funds 15%, US Government Bonds 14%, Cash & Cash Equivalents 10%, State & Local Bonds 6%, Investment Grade Corp Bonds 5%, Non-Investment Grade Corp Bonds 1%26%
  • Exchange Traded Equities26%
  • Non-Exchange Traded Equities23%
  • Public Funds/Mutual Funds15%
  • US Government Bonds14%
  • Cash & Cash Equivalents10%

Owners & executives

2 of 2
  • Gifford Davis

    CIO & Portfolio ManagerCRD 7739996

  • CHRISTOPHER PRIEN

    CEOCRD 1988563

Contacts

3 of 3
  • PATRICK NEVINS

    Regional Vice PresidentCRD 6787869

  • RICHARD ATHA

    Investment AdvisorCRD 2240499

  • DIANA ATHA

    Investment Adviser RepresentativeCRD 1456850

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ALBUQUERQUE, NM

BERNALILLO

Location

ALBUQUERQUE, NM

Headquartered in ALBUQUERQUE, NM, anchoring the Albuquerque-Santa Fe-Las Vegas, NM metro in the West.

Metro area
Albuquerque-Santa Fe-Las Vegas, NM
Region
West
County
BERNALILLO
Address
6565 Americas Pkwy NE
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth