WATERCOLOR FINANCIAL

RIASEC RegisteredEst. 2023
Total AUM
$235M
Discretionary
$235M
100% of AUM
Avg account
$400K
Accounts
587
Employees
3
Advisory reps
3

Firm details

Headquarters
AUSTIN, Texas
CRD number
327254
Registered since
August 11, 2023
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI79.3%
  • Individuals20.7%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Watercolor Financial is an independent, LLC-structured registered investment adviser that began SEC registration in 2023 and is owned by an individual. The firm focuses on serving individuals and families and charges clients a percentage-of-assets fee. Core services listed in regulatory filings include financial planning, portfolio management for individuals and small businesses, and pension consulting-related services. Watercolor Financial identifies as an active ESG investor. It does not position itself as a capital allocator or a multi-state advisory network.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Cash & Cash Equivalents 7%, Exchange Traded Equities 1%92%
  • Public Funds/Mutual Funds92%
  • Cash & Cash Equivalents7%
  • Exchange Traded Equities1%

Owners & executives

1 of 1
  • HAL DOBBS

    Chief Compliance OfficerCRD 4827211

Contacts

2 of 2
  • MEGAN POORE

    President and Financial AdvisorCRD 4604034

  • CATHRYN GRANGE

    Financial AdvisorCRD 2668514

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 15

Active vs passive

$238M in ETFs

Passive

78%

$185M

Active

0%

$52.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE MSCI EAFE ETF (IEFA)BlackRockPassiveForeign Large Blend$43.5M448,31718.27%

Location

Primary office

AUSTIN, TX

TRAVIS

Location

AUSTIN, TX

Headquartered in AUSTIN, TX, in the South of the United States.

Region
South
County
TRAVIS
Address
9600 Great Hills Trl
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth