VALLEY FINANCIAL GROUP

RIASEC RegisteredEst. 2021
Total AUM
$287M
Discretionary
$287M
100% of AUM
Avg account
$311K
Accounts
925
Employees
6
Advisory reps
5

Firm details

Headquarters
AMBLER, Pennsylvania
CRD number
312254
Registered since
February 16, 2021
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals55.85%
  • HNWI42.13%
  • Corporations / Businesses1.9%
  • Charitable Organizations0.12%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Valley Financial Group is an independent registered investment adviser formed as a corporation and registered with the SEC in 2021. The firm is owned by an individual and primarily serves individual and family clients. Its advisory services center on financial planning, portfolio management for individuals and small businesses, and selection of third-party advisers. Valley Financial Group also operates as a broker-dealer and insurance broker, and it charges clients through a mix of percentage-of-AUM fees, hourly rates, and fixed fees. The firm identifies as a capital allocator but does not present itself as an active ESG investor or a multi-state pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 70%, Public Funds/Mutual Funds 28%, Other 2%70%
  • Exchange Traded Equities70%
  • Public Funds/Mutual Funds28%
  • Other2%

Contacts

3 of 5
  • EDWARD WOEHLCKE

    Managing PartnerCRD 4192226

  • KEVIN MCGARRY

    Managing PartnerCRD 4371076

  • MORRIS LICCIARDELLO

    Financial PlannerCRD 4122864

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 50

Active vs passive

$179M in ETFs

Passive

39%

$70.1M

Active

49%

$109M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$39M59,69621.80%

Location

Primary office

AMBLER, PA

MONTGOMERY

Location

AMBLER, PA

Headquartered in AMBLER, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
MONTGOMERY
Address
311 Lindenwold Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth