UPFRONT VENTURES

RIASEC RegisteredEst. 2021
Total AUM
$3.4B
Discretionary
$3.4B
100% of AUM
Avg account
$135M
Accounts
25
Employees
22
Advisory reps
4

Firm details

Headquarters
Los Angeles, California
CRD number
175144
Registered since
November 24, 2021
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Pooled Investment Vehicles100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Upfront Ventures is structured as a limited liability company that registers as an adviser to pooled investment vehicles and operates primarily as a venture capital manager for institutional clients. The firm serves as sponsor, general partner and managing member of its pooled funds, running portfolio selection, capital deployment and ongoing portfolio management for its limited partnership vehicles. Its fee schedule blends a percentage-of-assets model with performance-based fees, which aligns compensation with long-term fund outcomes typical of venture capital structures. The firm is not positioned as an active ESG investor and is organized to focus on venture-stage private markets rather than retail advisory services. It registered with the SEC in 2021 and reports an owner structure characterized as individual ownership rather than a corporate or institutional parent.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

1 of 1
  • NINA SEN

    Chief Financial OfficerCRD 4836705

Contacts

3 of 3
  • MARK SUSTER

    General PartnerCRD 1863286

  • Kevin Zhang

    General PartnerCRD 8066168

  • ANTHONY GIN

    General CounselCRD 5830933

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Los Angeles, CA

LOS ANGELES

Location

Los Angeles, CA

Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
11755 Wilshire Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth