UPFRONT VENTURES
Firm details
- Headquarters
- Los Angeles, California
- CRD number
- 175144
- Registered since
- November 24, 2021
- Website
- upfront.com
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Pooled Investment Vehicles100%
- Services
- Portfolio Management for Pooled Investment Vehicles
Firm profile
FINTRXOverview
Upfront Ventures is structured as a limited liability company that registers as an adviser to pooled investment vehicles and operates primarily as a venture capital manager for institutional clients. The firm serves as sponsor, general partner and managing member of its pooled funds, running portfolio selection, capital deployment and ongoing portfolio management for its limited partnership vehicles. Its fee schedule blends a percentage-of-assets model with performance-based fees, which aligns compensation with long-term fund outcomes typical of venture capital structures. The firm is not positioned as an active ESG investor and is organized to focus on venture-stage private markets rather than retail advisory services. It registered with the SEC in 2021 and reports an owner structure characterized as individual ownership rather than a corporate or institutional parent.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
1 of 1NINA SEN
Chief Financial OfficerCRD 4836705
Contacts
3 of 3MARK SUSTER
General PartnerCRD 1863286
Kevin Zhang
General PartnerCRD 8066168
ANTHONY GIN
General CounselCRD 5830933
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Los Angeles, CA
LOS ANGELES
Location
Los Angeles, CA
Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- LOS ANGELES
- Address
- 11755 Wilshire Blvd
- Time zone
- PT (UTC-8)
- Office locations
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