Trunorth Financial Services, Inc.

RIASEC Registered
Total AUM
$309M
Discretionary
$309M
100% of AUM
Avg account
$247K
Accounts
1,252
Employees
6
Advisory reps
3

Firm details

Headquarters
Chambersburg, Pennsylvania
CRD number
111308
Registered since
April 20, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.54%
  • Individuals35.66%
  • Charitable Organizations2.62%
  • Corporations / Businesses0.18%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trunorth Financial Services, Inc. is an independent, individual-owned registered investment adviser that began its SEC registration in 2018. The firm serves both individual and family clients as well as institutional accounts, offering financial planning, portfolio management for individuals and small businesses, periodic publications, and educational workshops and seminars. Its billing is flexible, combining asset-based fees with hourly and fixed-fee arrangements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 34%, Cash & Cash Equivalents 6%, Investment Grade Corp Bonds 1%, Other 1%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities34%
  • Cash & Cash Equivalents6%
  • Investment Grade Corp Bonds1%
  • Other1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 30

Active vs passive

$103M in ETFs

Passive

83%

$85.9M

Active

1%

$17.3M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE DIVIDEND GROWTH ETF (DGRO)BlackRockPassiveLarge Value$17.9M236,94217.31%

Location

Primary office

Chambersburg, PA

Franklin

Location

Chambersburg, PA

Headquartered in Chambersburg, PA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the Northeast.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
Northeast
County
Franklin
Address
425 Phoenix Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth