Trunorth Financial LLC

RIASEC RegisteredEst. 2025
Total AUM
$39M
Discretionary
$39M
100% of AUM
Avg account
$155K
Accounts
251
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
331614
Registered since
September 25, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals51.56%
  • HNWI48.44%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trunorth Financial LLC is an independent registered investment adviser organized as an LLC and owned by an individual. The firm serves individual and family clients, offering financial planning, portfolio management for individuals and small businesses, and educational workshops. It also functions as an insurance broker, which shapes its product mix — annuities and other insurance solutions appear alongside traditional investment management. Investment activity is centered on discretionary management delivered through pooled public funds and mutual funds rather than direct-stock strategies or heavy use of exchange-traded products. The firm is not an active ESG investor and does not identify as a multi-state or pension consultant adviser. Fee arrangements are flexible: percentage of AUM, hourly fees, and fixed-fee engagements are all offered, allowing the firm to serve smaller and mid-sized clients as well as conduct one-off planning or workshop work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Exchange Traded Equities 4%, Cash & Cash Equivalents 1%95%
  • Public Funds/Mutual Funds95%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Shawn Erickson

    Shawn Erickson

    Founder & Financial PlannerCRD 6916517

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth