TRUEWEALTH ADVISORS, LLC
Firm details
- Headquarters
- HOOVER, Alabama
- CRD number
- 298838
- Registered since
- October 31, 2018
- Website
- www.truewealthllc.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI66.43%
- Individuals32.37%
- Corporations / Businesses1.1%
- Charitable Organizations0.1%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Truewealth Advisors, LLC is an independent registered investment adviser formed as an LLC and registered with the SEC in 2018. The firm serves individual, family and some institutional clients, operating as a capital allocator and an active ESG investor. Its service mix combines portfolio management, comprehensive financial planning, pension consulting and the selection of third‑party managers, and it also runs educational seminars and workshops. In addition to advisory work, the firm maintains broker‑dealer and insurance brokerage relationships, and charges clients via percentage of AUM, hourly billing and fixed fees. Investment activity shows a clear tilt toward pooled public funds and ETFs rather than concentrated single‑stock bets. The adviser uses external managers for alternative exposures and directs client allocations across mutual funds, ETFs, annuities and corporate debt to meet income, diversification and ESG objectives.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds69%
- Exchange Traded Equities22%
- Cash & Cash Equivalents9%
- Non-Exchange Traded Equities1%
- US Government Bonds1%
Owners & executives
2 of 2PAUL MARKS
Chief Executive OfficerCRD 4948330
DANIEL JONES
Chief Operating Officer / Wealth AdvisorCRD 5061683
Contacts
3 of 12FREDDY WILLIAMSON
Registered Financial ConsultantCRD 1513825
Christopher Phillips
Wealth AdvisorCRD 5057339
RONALD PAULK
Financial AdvisorCRD 2302319
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 172Active vs passive
$366M in ETFs
53%
$193M
33%
$173M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF (GRNY) | Fundstrat Capital | $33.7M | 1,413,116 | 9.21% |
Location
HOOVER, AL
JEFFERSON
Location
HOOVER, AL
Headquartered in HOOVER, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.
- Metro area
- Birmingham-Hoover-Talladega, AL
- Region
- South
- County
- JEFFERSON
- Address
- 2000 Southlake Park
- Time zone
- CT (UTC-6)
- Office locations
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