TRUENORTH WEALTH

RIASEC RegisteredEst. 2007
Total AUM
$1.3B
Discretionary
$146M
12% of AUM
Avg account
$447K
Accounts
2,829
Employees
19
Advisory reps
12

Firm details

Headquarters
Murray, Utah
CRD number
142205
Registered since
October 15, 2007
Custodians
SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • HNWI67.78%
  • Individuals15.88%
  • Other15.88%
  • Charitable Organizations0.45%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Truenorth Wealth is an independent registered investment adviser organized as a corporation and SEC-registered since 2007. The firm is individually owned and serves both individual/family clients and institutional accounts. Its billing mixes percentage-of-AUM fees with hourly and other charge arrangements. Advisory services listed in filings include comprehensive financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, as well as client education through publications and workshops. The firm does not position itself as an active ESG investor and is not identified as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Cash & Cash Equivalents 4%, Exchange Traded Equities 3%93%
  • Public Funds/Mutual Funds93%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities3%

Owners & executives

3 of 3
  • Samuel Watkins

    CEOCRD 6838563

  • Jared Empey

    Chief Compliance OfficerCRD 6584505

  • MARTIN WATKINS

    President, CIOCRD 2251777

Contacts

3 of 9
  • C Hopkins

    Financial AdvisorCRD 6734265

  • Mallory Adams-Edinborough

    CRD 7659713

  • Devon Duffy

    ParaplannerCRD 8144175

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Murray, UT

SALT LAKE

Location

Murray, UT

Headquartered in Murray, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
1935 E Vine St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth