TRUE HORIZON WEALTH ADVISORS, LLC
Firm details
- Headquarters
- MALVERN, Pennsylvania
- CRD number
- 170330
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI73.03%
- Individuals26.97%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
True Horizon Wealth Advisors, LLC is an independent registered investment adviser serving individuals and families with an emphasis on fee-based financial planning and discretionary portfolio management. The firm combines traditional wealth management services—financial planning, portfolio management for individuals and small businesses, and pension consulting—with accounting capabilities, reflecting its dual advisor-accountant activity. Fee arrangements include asset-based fees, hourly charges and fixed fees, allowing flexibility across smaller advisory engagements and wealth-based relationships. Investment posture is equity‑centric. The firm favors exchange‑traded equities as the primary allocation vehicle, supported by mutual funds where appropriate, and supplements client portfolios with real estate exposure through third‑party alternative managers. True Horizon does not position itself as an ESG investor, and its client mix centers on individual and family relationships rather than institutional or multi‑state mandates.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities95%
- Non-Investment Grade Corp Bonds4%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1ERIC PIRHALLA
Chief Investment OfficerCRD 4672441
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MALVERN, PA
CHESTER
Location
MALVERN, PA
Headquartered in MALVERN, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- CHESTER
- Address
- 603 Swedesford Rd
- Time zone
- ET (UTC-5)
- Office locations
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