Think Different Financial Planning

RIASEC RegisteredEst. 2026
Total AUM
$142M
Discretionary
$142M
100% of AUM
Avg account
$701K
Accounts
202
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
312539
Registered since
April 3, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI98.41%
  • Individuals1.59%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Think Different Financial Planning is an independent, individual-owned LLC that provides financial planning and portfolio management primarily for individual and family clients. The firm operates as a capital allocator and performs selection of other advisers, indicating it outsources or recommends external managers as part of client programs. Its advisory engagement model emphasizes fee-for-service work — charging hourly and fixed fees rather than a wrap or pure AUM-based billing approach. The firm reports being an active ESG investor, and its advisory activities are focused on financial planning, portfolio management for individuals and small businesses, and selecting outside advisers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 28%, Cash & Cash Equivalents 2%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities28%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • William Steinberger

    William Steinberger

    Founder & CEOCRD 5541333

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth