Think Different Financial Planning

RIASEC RegisteredEst. 2026
Total AUM
$142M
Discretionary
$142M
100% of AUM
Avg account
$701K
Accounts
202
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
312539
Registered since
April 3, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI98.41%
  • Individuals1.59%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Think Different Financial Planning is an independent, owner-operated limited liability RIA that registered with the SEC in 2026. The firm focuses on individual and family clients, providing financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. Its adviser model is fee-based with hourly and fixed-fee arrangements rather than percentage-based ongoing billing. The firm identifies as a capital allocator and reports active consideration of ESG factors in its investing approach.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 28%, Cash & Cash Equivalents 2%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities28%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • William Steinberger

    William Steinberger

    Founder & CEOCRD 5541333

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth