The Portola Group Inc
Firm details
- Headquarters
- ,
- CRD number
- 105359
- Registered since
- January 25, 1979
- Website
- www.portolagroup.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees, Other
- Client types
- HNWI93.34%
- Charitable Organizations6.66%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
The Portola Group Inc is a small, established advisory firm that focuses on portfolio management for individual and small-business clients. The firm’s investment activity centers on liquid, exchange-traded equities as its primary building block, with a clear equity preference in client portfolios. That orientation suggests a hands-on equity management approach — using ETFs and listed stocks for core exposure while layering other sleeves where appropriate. Service delivery appears tailored and boutique: a limited client roster and concentrated asset base point to high-touch relationships and customized account management rather than a mass-market model. Fee arrangements include both percentage-of-AUM and fixed fees, allowing flexibility across client types and mandate sizes.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities99%
- Cash & Cash Equivalents1%
Contacts
1 of 1Robert Fitzwilson
PresidentCRD 4342690
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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