The Playbook Advizor

RIASEC Registered
Total AUM
$15M
Discretionary
$15M
100% of AUM
Avg account
$1M
Accounts
15
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
316085
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

The Playbook Advizor is a small, owner-operated independent registered investment advisor that serves individual and family clients. Its advisory services center on financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm charges either a percentage of assets under management or fixed fees and maintains a concentrated client roster that suggests hands-on, relationship-driven service. Investment preference tilts toward equities: the firm shows a clear preference for exchange-traded securities as the primary building blocks of client portfolios. It complements equity exposure with mutual funds and allocations to real estate-focused strategies, including REITs, to add income and diversification. The Playbook Advizor is not an active ESG investor and does not identify as a multi-state adviser or a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, Public Funds/Mutual Funds 35%, US Government Bonds 5%, State & Local Bonds 5%, Cash & Cash Equivalents 5%50%
  • Exchange Traded Equities50%
  • Public Funds/Mutual Funds35%
  • US Government Bonds5%
  • State & Local Bonds5%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • Marianna Beddard

    Marianna Beddard

    Chief Executive OfficerCRD 6329249

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth