THE LEONARD FINANCIAL GROUP, LLC

RIASEC Registered
Total AUM
$47.8M
Discretionary
$46.5M
97% of AUM
Avg account
$281K
Accounts
170
Employees
2
Advisory reps
2

Firm details

Headquarters
Riverside, California
CRD number
123651
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI74.8%
  • Individuals24.94%
  • Charitable Organizations0.26%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

The Leonard Financial Group, LLC is an independently owned registered investment adviser operating as a limited liability company. The firm serves individual and family clients as well as select institutional relationships, offering financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops. Their stated fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements, allowing flexibility across advice-only and managed-account relationships. Investment activity shows a clear tilt toward publicly traded equities as the primary portfolio sleeve. The firm manages mostly discretionary relationships, running client portfolios with a preference for exchange-traded equities. They are not positioned as a capital allocator and are not identified as an active ESG investor. Alternative exposure is limited but present, with third-party real estate allocations forming the primary alternative sleeve.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, Cash & Cash Equivalents 14%, Non-Exchange Traded Equities 7%, Other 2%77%
  • Exchange Traded Equities77%
  • Cash & Cash Equivalents14%
  • Non-Exchange Traded Equities7%
  • Other2%

Contacts

2 of 2
  • Micki Hicks

    Investment Advisor RepresentativeCRD 6609930

  • KARL HICKS

    Financial Planner, FounderCRD 4537240

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Riverside, CA

RIVERSIDE

Location

Riverside, CA

Headquartered in Riverside, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
RIVERSIDE
Address
6820 Indiana Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth