The Financial Preserve At Lonier Financial Advisory LLC

RIASEC Registered
Total AUM
$32.6M
Discretionary
$32.2M
99% of AUM
Avg account
$572K
Accounts
57
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
159786
Custodians
THE VANGUARD GROUP, INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

The Financial Preserve at Lonier Financial Advisory LLC is a small, independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals and families, including small-business owners. The firm operates under an individual owner structure and charges for advice primarily through hourly and fixed-fee arrangements rather than AUM-based advisory fees. Its stated business activity centers on customized financial planning and managing portfolios for a limited client roster rather than institutional or retirement-plan consulting. The firm is not positioned as a multi-state adviser, does not identify as an active ESG investor, and does not act as a capital allocator. Investment activity tilts toward a mix of equities and fixed-income instruments. The registered filings indicate a clear use of exchange-traded equities as the single largest asset type, while stated preference and allocation interest lean toward fixed-income exposure, suggesting balanced portfolios that combine public equity exposure with bond holdings to manage risk and income needs.

Assets & Accounts

Public Holdings

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 35%, US Government Bonds 30%, Investment Grade Corp Bonds 15%, Cash & Cash Equivalents 10%, State & Local Bonds 5%, Non-Investment Grade Corp Bonds 5%35%
  • Exchange Traded Equities35%
  • US Government Bonds30%
  • Investment Grade Corp Bonds15%
  • Cash & Cash Equivalents10%
  • State & Local Bonds5%

Owners & executives

1 of 1
  • Michael Lonier

    Michael Lonier

    CEOCRD 6002163

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth