The Dala Group, LLC
Firm details
- Headquarters
- Hoffman Estates, Illinois
- CRD number
- 291828
- Registered since
- May 5, 2023
- Website
- thedalagroup.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Commissions
- Client types
- HNWI66.98%
- Individuals33.02%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
The Dala Group, LLC is an independent registered investment adviser formed as an LLC and SEC-registered in 2023. It focuses on individual and family clients and offers a mix of financial planning and portfolio management for individuals, small businesses and institutional/business clients. The firm also operates as an insurance broker and charges fees through a combination of percentage-of-AUM arrangements, hourly billing and commission-based products. The Dala Group does not position itself as a capital allocator and does not identify as an active ESG investor or multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds61%
- Exchange Traded Equities21%
- Cash & Cash Equivalents10%
- Investment Grade Corp Bonds4%
- State & Local Bonds3%
Owners & executives
1 of 1
Michael Heatwole
Founder and CEOCRD 6120770
Contacts
3 of 8Kimberly Velasco
Wealth AdvisorCRD 6400320

Dana Arvanites
Wealth AdvisorCRD 7242118

Peyton Brousseau
Associate Wealth AdvisorCRD 8037930
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 32Active vs passive
$95.9M in ETFs
85%
$81.2M
2%
$14.8M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| INVESCO S&P MIDCAP MOMENTUM ETF (XMMO) | Invesco | Passive | Mid Cap Blend | $19.1M | 112,019 | 19.87% |
Location
Hoffman Estates, IL
Lake
Location
Hoffman Estates, IL
Headquartered in Hoffman Estates, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- Lake
- Address
- 2800 W Higgins Rd
- Time zone
- CT (UTC-6)
- Office locations
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