The Dala Group, LLC

RIASEC RegisteredEst. 2023
Total AUM
$265M
Discretionary
$260M
98% of AUM
Avg account
$246K
Accounts
1,080
Employees
11
Advisory reps
9

Firm details

Headquarters
Hoffman Estates, Illinois
CRD number
291828
Registered since
May 5, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions
Client types
  • HNWI66.98%
  • Individuals33.02%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

The Dala Group, LLC is an independent registered investment adviser formed as an LLC and SEC-registered in 2023. It focuses on individual and family clients and offers a mix of financial planning and portfolio management for individuals, small businesses and institutional/business clients. The firm also operates as an insurance broker and charges fees through a combination of percentage-of-AUM arrangements, hourly billing and commission-based products. The Dala Group does not position itself as a capital allocator and does not identify as an active ESG investor or multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 61%, Exchange Traded Equities 21%, Cash & Cash Equivalents 10%, Investment Grade Corp Bonds 4%, State & Local Bonds 3%, US Government Bonds 1%61%
  • Public Funds/Mutual Funds61%
  • Exchange Traded Equities21%
  • Cash & Cash Equivalents10%
  • Investment Grade Corp Bonds4%
  • State & Local Bonds3%

Owners & executives

1 of 1
  • Michael Heatwole

    Michael Heatwole

    Founder and CEOCRD 6120770

Contacts

3 of 8
  • Kimberly Velasco

    Kimberly Velasco

    Wealth AdvisorCRD 6400320

  • Dana Arvanites

    Dana Arvanites

    Wealth AdvisorCRD 7242118

  • Peyton Brousseau

    Peyton Brousseau

    Associate Wealth AdvisorCRD 8037930

Unlock 5 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 32

Active vs passive

$95.9M in ETFs

Passive

85%

$81.2M

Active

2%

$14.8M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P MIDCAP MOMENTUM ETF (XMMO)InvescoPassiveMid Cap Blend$19.1M112,01919.87%

Location

Primary office

Hoffman Estates, IL

Lake

Location

Hoffman Estates, IL

Headquartered in Hoffman Estates, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Lake
Address
2800 W Higgins Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth