THE ART AND SCIENCE OF SUCCESSFUL PLANNING

RIASEC Registered
Total AUM
$15.7M
Discretionary
$15.7M
100% of AUM
Avg account
$204K
Accounts
77
Employees
1
Advisory reps
1

Firm details

Headquarters
FORT MYERS, Florida
CRD number
114523
Website
asofsp.com
Custodians
NATIONWIDE SECURITIES, LLC, ENVESTNET SECURITIES, INC., JOHN HANCOCK DISTRIBUTORS LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals83.43%
  • HNWI16.57%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

The Art And Science Of Successful Planning is a small, independent registered investment adviser that serves individuals and families with a mix of financial planning, portfolio management and insurance services. The firm operates as a capital allocator — it manages discretionary equity portfolios directly while also selecting third‑party managers and advisers when clients need access to specialized strategies. Fee arrangements are flexible (percentage of AUM, hourly and fixed fees), and the firm supplements advisory work with insurance brokerage and educational seminars. Investment activity is tilted heavily toward liquid equities. The firm shows a clear preference for exchange‑traded positions—both for core exposure and for implementing tactical or tax‑sensitive moves — while using external managers for specific alternative exposures. The Art And Science Of Successful Planning is not positioned as an ESG investor and does not operate as a multi‑state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 97%, Non-Exchange Traded Equities 3%97%
  • Exchange Traded Equities97%
  • Non-Exchange Traded Equities3%

Contacts

1 of 1
  • TYLER HARRELSON

    PresidentCRD 2245212

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

FORT MYERS, FL

LEE

Location

FORT MYERS, FL

Headquartered in FORT MYERS, FL, anchoring the Cape Coral-Fort Myers-Naples, FL metro in the South.

Metro area
Cape Coral-Fort Myers-Naples, FL
Region
South
County
LEE
Address
3949 Evans Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth