THE ADVOCATE GROUP, LLC

Overview

The Advocate Group, LLC is an independent registered investment adviser that positions itself toward individuals, families and select institutional clients. The firm combines financial planning and portfolio management for individuals and small businesses with insurance brokerage capabilities; that insurance axis supports its use of annuities and other insurance-wrapped solutions inside client portfolios. The Advocate Group uses a fee model that mixes percentage-of-assets and fixed-fee arrangements, and its public filings show an explicit tilt toward equity exposure — the firm’s stated preference is exchange-traded equities, and most invested dollars sit in that asset type. Advisory activity is concentrated on discretionary portfolio management, with the firm reporting almost all assets under discretionary mandate. The Advocate Group does not describe itself as an active ESG investor, and it is not positioned as a multi-state or pension consultant adviser. Established as an SEC-registered adviser in 2011 and organized as a limited liability company with individual ownership, the firm serves a mix of retail and institutional relationships.

Assets & Accounts

Public Holdings

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Location & Offices