The Advisory Firm
Firm details
- Headquarters
- Alpharetta, Georgia
- CRD number
- 139125
- Registered since
- July 22, 2026
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI72.88%
- Individuals27.12%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
The Advisory Firm is organized as an LLC and functions as an independent registered investment adviser. The firm registered with the SEC in 2026 and is owned by an individual. Its client focus is on individuals and families, and its advisory work centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements include a percentage-of-assets-under-management component and fixed fees. The firm does not characterize itself as an active ESG investor, does not operate as a multi-state adviser, and is not positioned as a capital allocator or pension consultant.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds87%
- Cash & Cash Equivalents8%
- Exchange Traded Equities2%
- US Government Bonds2%
Contacts
1 of 1James Daniel
Registered Financial AdvisorCRD 4567065
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Alpharetta, GA
Fulton
Location
Alpharetta, GA
Headquartered in Alpharetta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- Fulton
- Address
- 12600 Deerfield Pkwy
- Time zone
- ET (UTC-5)
- Office locations
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