The Advisory Firm

RIASEC RegisteredEst. 2026
Total AUM
$126M
Discretionary
$126M
100% of AUM
Avg account
$315K
Accounts
401
Employees
1
Advisory reps
1

Firm details

Headquarters
Alpharetta, Georgia
CRD number
139125
Registered since
July 22, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI72.88%
  • Individuals27.12%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

The Advisory Firm is organized as an LLC and functions as an independent registered investment adviser. The firm registered with the SEC in 2026 and is owned by an individual. Its client focus is on individuals and families, and its advisory work centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements include a percentage-of-assets-under-management component and fixed fees. The firm does not characterize itself as an active ESG investor, does not operate as a multi-state adviser, and is not positioned as a capital allocator or pension consultant.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Cash & Cash Equivalents 8%, Exchange Traded Equities 2%, US Government Bonds 2%87%
  • Public Funds/Mutual Funds87%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities2%
  • US Government Bonds2%

Contacts

1 of 1
  • James Daniel

    James Daniel

    Registered Financial AdvisorCRD 4567065

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Alpharetta, GA

Fulton

Location

Alpharetta, GA

Headquartered in Alpharetta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
12600 Deerfield Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth