Sterling Wealth Management, Inc.

RIASEC RegisteredEst. 2018
Total AUM
$495M
Discretionary
$495M
100% of AUM
Avg account
$671K
Accounts
737
Employees
7
Advisory reps
8

Firm details

Headquarters
Champaign, Illinois
CRD number
131304
Registered since
April 26, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI82.71%
  • Individuals7.01%
  • Charitable Organizations6.64%
  • Corporations / Businesses3.64%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sterling Wealth Management, Inc. is an independent, SEC-registered RIA (registered in 2018) owned by an individual and positioned as a capital allocator for both individual/family and institutional clients. The firm provides financial planning, portfolio management for individuals/small businesses and for businesses or institutions, and manager selection services. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee options. Sterling does not identify as an active ESG investor and is not flagged as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 12%, Cash & Cash Equivalents 4%, Other 2%, Investment Grade Corp Bonds 1%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents4%
  • Other2%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2
  • Sharon Allen

    Sharon Allen

    CEO & Co-FounderCRD 4832427

  • Martin Allen

    Martin Allen

    COO & Co-FounderCRD 6775309

Contacts

3 of 6
  • Daly Andersson

    Daly Andersson

    Wealth AdvisorCRD 5761631

  • Pablo Jimenez Zamora

    Associate Wealth AdvisorCRD 8049274

  • Raymon Brown

    Investment Advisory RepresentativeCRD 2403010

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 55

Active vs passive

$348M in ETFs

Passive

33%

$114M

Active

67%

$235M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$44.3M119,68612.72%

Location

Primary office

Champaign, IL

Champaign

Location

Champaign, IL

Headquartered in Champaign, IL, in the Midwest of the United States.

Region
Midwest
County
Champaign
Address
301 N Neil St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth