STERLING WEALTH ADVISORS, INC.

RIASEC RegisteredEst. 2021
Total AUM
$224M
Discretionary
$224M
100% of AUM
Avg account
$642K
Accounts
348
Employees
7
Advisory reps
3

Firm details

Headquarters
PLANTATION, Florida
CRD number
124121
Registered since
July 29, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI93.3%
  • Individuals6.7%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sterling Wealth Advisors, Inc. is an independent, individually owned registered investment adviser that provides financial planning and portfolio management to individuals and small businesses. The firm charges a mix of percentage-of-AUM fees along with hourly and fixed fees, and it is not structured as a capital allocator. Sterling does not market itself as an ESG-focused adviser and is not registered as a multi-state adviser or a pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Other 8%, Cash & Cash Equivalents 2%90%
  • Public Funds/Mutual Funds90%
  • Other8%
  • Cash & Cash Equivalents2%

Contacts

3 of 3
  • Leah Jenkins

    ParaplannerCRD 7417883

  • Sterling Barrett

    InternCRD 8099388

  • ELIZABETH BARRETT

    President & Lead AdvisorCRD 2826888

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 20

Active vs passive

$175M in ETFs

Passive

7%

$12.5M

Active

91%

$163M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY MARKET ETF (DFAU)DimensionalActiveLarge Blend$53.7M1,093,72330.61%

Location

Primary office

PLANTATION, FL

BROWARD

Location

PLANTATION, FL

Headquartered in PLANTATION, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
BROWARD
Address
8201 Peters Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth