SOUTHLAND INVESTMENTS
Firm details
- Headquarters
- HUNTINGTON BEACH, California
- CRD number
- 134478
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals78.44%
- HNWI21.56%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Southland Investments operates as a sole proprietorship advising individual and family clients with a clear tilt toward equity investing. The firm charges clients a percentage-of-AUM fee and provides portfolio management on a discretionary basis. Its stated business activity is other financial product sales, and its advisory work focuses on managing portfolios for individuals and small businesses rather than institutional mandates. Southland is not identified as an active ESG investor. Investment preference is equity-centric: the firm's filings show a strong allocation to exchange-traded equities, which it uses as the backbone of client portfolios. Given the small total AUM and client base, the firm appears to run compact, liquid equity strategies supplemented by third-party alternative exposures and traditional fixed-income or insurance products where appropriate for client needs.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities100%
Contacts
2 of 2ULLI NIEMANN
OwnerCRD 2306009
GEORGE SPRITZER
Financial AdvisorCRD 5258536
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
HUNTINGTON BEACH, CA
ORANGE
Location
HUNTINGTON BEACH, CA
Headquartered in HUNTINGTON BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- ORANGE
- Address
- 16168 Beach Blvd
- Time zone
- PT (UTC-8)
- Office locations
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