Southernsun Asset Management LLC

RIASEC RegisteredEst. 2010
Total AUM
$749M
Discretionary
$749M
100% of AUM
Avg account
$8.5M
Accounts
88
Employees
15
Advisory reps
5

Firm details

Headquarters
Memphis, Tennessee
CRD number
154572
Registered since
September 23, 2010
Custodians
THE BANK OF NEW YORK MELLON, STATE STREET BANK AND TRUST COMPANY, J.P. MORGAN SECURITIES INC.
Fee structure
Percentage of AUM
Client types
  • Investment Companies52.43%
  • Pension & Profit Sharing Plans21.49%
  • Charitable Organizations14.43%
  • HNWI4.31%
  • Pooled Investment Vehicles4.06%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Southernsun Asset Management LLC is a fee-based SEC-registered investment adviser organized as an LLC and active since 2010. The firm provides portfolio management across several client types: individuals and small businesses, investment companies, pooled investment vehicles, and institutional or business clients. Their stated client base includes both individual/family and institutional relationships. Compensation is on a percentage-of-assets-under-management basis. Southernsun does not identify as an active ESG investor, is not a multi-state adviser per the source data, and is not listed as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 96%, Cash & Cash Equivalents 4%96%
  • Exchange Traded Equities96%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • William Halliday

    William Halliday

    Chief Operating OfficerCRD 4342808

  • Phillip Cook

    Phillip Cook

    Chief Investment Officer & Managing PartnerCRD 5798856

Contacts

3 of 3
  • Michael Cook

    Michael Cook

    Founder & ChairmanCRD 1347358

  • Michael Cross

    Michael Cross

    Portfolio ManagerCRD 5653402

  • Treadwell Thompson

    CRD 8321481

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Memphis, TN

Shelby

Location

Memphis, TN

Headquartered in Memphis, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.

Metro area
Memphis-Forrest City, TN-MS-AR
Region
South
County
Shelby
Address
240 Madison Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth