SOUTHEASTERN FINANCIAL PLANNING, LLC

RIASEC Registered
Total AUM
$4M
Discretionary
$4M
100% of AUM
Avg account
$1M
Accounts
4
Employees
1
Advisory reps
1

Firm details

Headquarters
PENSACOLA, Florida
CRD number
178531
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI97.41%
  • Individuals2.59%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Southeastern Financial Planning, LLC is a small, owner-operated advisory firm that provides financial planning and portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM, hourly, and fixed fees and operates with a discretionary mandate over the assets it reports. It does not identify as an active ESG investor, is not a multi-state adviser, and does not position itself as a capital allocator. Investment activity is concentrated in pooled public vehicles and fixed-income instruments rather than direct securities selection. Filings indicate the firm primarily deploys client assets into public mutual funds and corporate debt instruments. The firm lists the ability to use third-party alternative managers, but it does not disclose specific alternative managers or material allocations to illiquid alternative strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 99%, Exchange Traded Equities 1%99%
  • Public Funds/Mutual Funds99%
  • Exchange Traded Equities1%

Contacts

1 of 1
  • ELLISON PENNEWILL

    President & Financial PlannerCRD 4032874

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PENSACOLA, FL

ESCAMBIA

Location

PENSACOLA, FL

Headquartered in PENSACOLA, FL, anchoring the Pensacola-Ferry Pass, FL-AL metro in the South.

Metro area
Pensacola-Ferry Pass, FL-AL
Region
South
County
ESCAMBIA
Address
3 W Garden St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth