Sooner Private Financial LLC

RIASEC RegisteredEst. 2026
Total AUM
$9M
Discretionary
$9M
100% of AUM
Avg account
$110K
Accounts
82
Employees
2
Advisory reps
1

Firm details

Headquarters
Salem, New Hampshire
CRD number
340648
Registered since
April 6, 2026
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI60.97%
  • Individuals39.03%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sooner Private Financial LLC is an independent, SEC-registered registered investment adviser organized as an LLC and owned by an individual. The firm focuses on serving individual and family clients, offering financial planning, discretionary portfolio management for individuals and small businesses, and the selection of outside advisers and managers. It operates as a capital allocator — placing client capital with third-party managers when appropriate — and maintains an affiliation with an insurance company. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly, fixed-fee, and other fee structures. Sooner Private Financial does not position itself as an ESG investor and is not designated as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Public Funds/Mutual Funds 12%, Cash & Cash Equivalents 6%, US Government Bonds 1%, State & Local Bonds 1%80%
  • Exchange Traded Equities80%
  • Public Funds/Mutual Funds12%
  • Cash & Cash Equivalents6%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Eric Cooper

    Eric Cooper

    CEO and FounderCRD 6463979

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Salem, NH

Rockingham

Location

Salem, NH

Headquartered in Salem, NH, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Rockingham
Address
90 Stiles Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth