Sooner Private Financial LLC

RIASEC RegisteredEst. 2026
Total AUM
$9M
Discretionary
$9M
100% of AUM
Avg account
$110K
Accounts
82
Employees
2
Advisory reps
1

Firm details

Headquarters
Salem, New Hampshire
CRD number
340648
Registered since
April 6, 2026
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI60.97%
  • Individuals39.03%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sooner Private Financial LLC is an independent, owner-operated registered investment adviser organized as an LLC. The firm focuses on individual and family clients, providing financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. It operates as a capital allocator, indicating the use of third-party managers for some client exposures. Fee arrangements include percentage-of-AUM billing alongside hourly, fixed-fee and other structures. The adviser reports an affiliation with an insurance company and does not position itself as an ESG-focused or multi-state adviser. The firm’s SEC registration is listed as 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Public Funds/Mutual Funds 12%, Cash & Cash Equivalents 6%, US Government Bonds 1%, State & Local Bonds 1%80%
  • Exchange Traded Equities80%
  • Public Funds/Mutual Funds12%
  • Cash & Cash Equivalents6%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Eric Cooper

    Eric Cooper

    CEO and FounderCRD 6463979

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Salem, NH

Rockingham

Location

Salem, NH

Headquartered in Salem, NH, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Rockingham
Address
90 Stiles Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth