Smarter And Wise

RIASEC Registered
Total AUM
$35.7M
Discretionary
$35.7M
100% of AUM
Avg account
$225K
Accounts
159
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
325719
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI56.42%
  • Individuals43.58%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Smarter And Wise is an independent Registered Investment Adviser organized as a limited liability company and operated by an individual owner. The firm serves a primarily individual and family client base and functions as a capital allocator, blending financial planning and discretionary portfolio management with advisory services that include selection of other advisers. Smarter And Wise charges a mix of percentage-of-AUM, hourly, and fixed fees, and provides pension consulting and small-business portfolio management in addition to individual planning. Investment activity leans toward pooled, professionally managed public vehicles rather than concentrated single-stock bets. The firm does not identify as an active ESG investor and operates on a single-state basis. An affiliation with real estate brokerage activity informs part of its alternative-investment approach and sourcing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Other 18%, Exchange Traded Equities 13%, Cash & Cash Equivalents 3%66%
  • Public Funds/Mutual Funds66%
  • Other18%
  • Exchange Traded Equities13%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Lorie Scheibel

    Lorie Scheibel

    Founder and PrincipalCRD 5600255

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth