SMARR FINANCIAL SERVICES INC.

RIASEC Registered
Total AUM
$45.8M
Discretionary
$45.8M
100% of AUM
Avg account
$611K
Accounts
75
Employees
1
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
142540
Custodians
E*TRADE SECURITIES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals98.23%
  • HNWI1.77%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Smarr Financial Services Inc. is an independent registered investment advisor serving individual and family clients with a mix of financial planning, portfolio management and insurance brokerage. The firm operates on a fee structure that includes assets-under-management fees, hourly charges and fixed fees, and it combines advisory services with insurance product distribution when clients seek guaranteed-income or risk-transfer solutions. Investment activity centers on liquid equity exposures—primarily exchange-traded vehicles—while the firm also maintains a demonstrable tilt toward fixed‑income solutions for income and downside management. Smarr deploys third‑party managers and external funds for alternative allocations, indicating a willingness to use non‑correlated strategies alongside traditional long-only portfolios. Manager allocation interest is pragmatic and client-driven: exchange‑traded equities are the single largest asset bucket by dollar value, but the firm signals a preference for fixed‑income instruments to balance equity risk. For higher‑net‑worth clients the advisor uses private placements, real estate and hedge fund strategies to supplement public-market exposures. Smarr is not an active ESG investor and does not present as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 30%, Investment Grade Corp Bonds 20%, Public Funds/Mutual Funds 20%, US Government Bonds 10%, State & Local Bonds 10%, Cash & Cash Equivalents 10%30%
  • Exchange Traded Equities30%
  • Investment Grade Corp Bonds20%
  • Public Funds/Mutual Funds20%
  • US Government Bonds10%
  • State & Local Bonds10%

Owners & executives

1 of 1
  • GREGORY SMARR

    Chief Executive OfficerCRD 4305025

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
260 Peachtree St NW
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth